Many development leaders of network nonprofits want to know which of their sites are performing well at fundraising, but it can be hard to compare sites because the communities they fundraise from are different. Share of wallet, an analytical tool used for decades in the private sector, can be adapted to network nonprofits -- putting each site's fundraising into the context of the community that supports it. This guide accompanies The Bridgespan Group's article "Helping Nonprofit Networks Strengthen Their Fundraising Effectiveness," which explains share of wallet in greater detail. This guide also is a companion to Bridgespan's Share-of-Wallet Analysis Tool Template and explains how to use the template to produce your own analysis.
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